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Selling Directly to Buyers: How to Price Your Products

ID

AAEC-97P

Authors as Published

Theresa Nartea, Assistant Professor, Marketing and Agribusiness, Virginia State University  Kimberly L. Morgan, Assistant Professor, Agricultural and Applied Economics, Virginia Tech 


This publication is available in PDF file format only.

Did you know that farmers who sell unprocessed foods to retail outlets typically receive just 11.6 cents of each dollar the consumer spends on food? The remaining amount is allocated to industry groups such as food processors, packaging and transportation, retail trade, food services, energy, finance and insurance, and legal services.


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Publication Date

June 4, 2021